Samsung were a sponsor. We found another question.
The Energy Emoji Shootout was a quickfire quiz: three players race to decode emoji strings that spell out energy-saving tips. First to buzz in with the right answer makes a save. First to five saves wins, like a penalty shootout. The questions were written to sit naturally in football: what do you do with your dirty kit after training? (Cold wash it.) How do you level up your post-match shower? (Keep it under four minutes.) One question got cut before filming: 'Less doom scrolling.' Samsung were a sponsor. We found another question.
Bench, Pass, Play rewired kiss/marry/avoid into football language. The players worked as a team through nine energy-saving habits, deciding whether to bench it, pass on it or play it as a New Year's resolution. Options ranged from the reasonable (learn from your smart meter) to the committed (cold showers all the way, go full Wim Hof) to the genuinely tempting (candlelit dinners: efficient AND romantic). The debate was the content.
It became E.ON Next's most viewed and most interacted-with content ever: 3.3 million views, and a 581% jump in TikTok followers.