Mike Foster

Art direction that makes people look twice

Art & Creative DirectorLondon, previously LA15+ years

Drawn by hand

Personal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooks

Illustration is how I fell in love with art.

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Switch off. Game on.

E.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimation

Switch off had to feel like an action. Power down those devices.

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We know why we go

BulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilm

You either lifted it or you didn't.

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Motion like memory

VSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign system

No bouncy, playful physics. It has to feel like turning a lens ring.

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A Night at the Car Museum

E.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previs

Young drivers already get it. It's their parents who need convincing.

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Creators first

VSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotion

A platform that talks about itself to makers isn't a brand, it's a landlord.

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Power Players

E.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaign

The branding lives in the lighting, not the lower thirds.

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Beer with character

The London Beer FactoryIdentityIllustrationPackagingThe London Beer FactoryIdentityIllustrationPackagingThe London Beer FactoryIdentityIllustrationPackagingThe London Beer FactoryIdentityIllustrationPackagingThe London Beer FactoryIdentityIllustrationPackagingThe London Beer FactoryIdentityIllustrationPackaging

I drew every label by hand.

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Happy and Glorious

England (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiated

Most World Cup content starts with the players. I started with the badge.

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Projects

15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity

A Night at the Car Museum

England (self-initiated)

Save it like Three Lions

E.ON Next × Big Potato Games

Unilever × Cannes Lions

Save the Walruses

Heat Wave Visual

Highly Visual

The London Beer Factory

Beer with character

UnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato GamesUnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato Games

The Lab

AI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKling

Experiments in AI-directed film. Move over the frame to see what made it.

Happy and Glorious, Figma Weave storyboard

We know why we go, Character reference sheets

01/04 Happy and Glorious / final frame

Exp 01Three Lions Exp 02Bulk Exp 03Musashi vs Kojiro Exp 04Venum × Cactus Jack Exp 05A Day in the Life of Hunter S. Thompson Exp 06Buy the Ticket, Take the Ride Exp 07Vikings the Comic Exp 08Timberland F*ck Shoes

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