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Mike Foster

Art direction that makes people look twice

Art & Creative DirectorLondon, previously LA15+ years
Selected work

Drawn by hand

Personal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooksPersonal workIllustrationScreen printPaintingSketchbooks

Illustration is how I fell in love with art and design, and it's still a big part of who I am.

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Switch off. Game on.

E.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimation

Switch off had to feel like an action. Power down those devices.

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We know why we go

BulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilm
We know why we go

You either lifted it or you didn't.

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Motion like memory

VSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign systemVSCOMotion systemDesign system

No bouncy, playful physics. It has to feel like turning a lens ring.

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A Night at the Car Museum

E.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previs

Young drivers already get it. It's their parents who need convincing.

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Creators first

VSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotionVSCOSocialContent strategyMotion
Creators first

A platform that talks about itself to makers isn't a brand, it's a landlord.

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Power Players

E.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaign
Power Players

The branding lives in the lighting, not the lower thirds.

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Save the Walruses

Unilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynote
Save the Walruses

The illustrations were brilliant. I made sure nobody missed them.

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Happy and Glorious

England (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiated
Happy and Glorious

Most World Cup content starts with the players. I started with the badge.

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Projects

15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity15 projectsFilmCampaignsAIMotionIdentity

UnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato GamesUnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato Games

The Lab

AI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKling

Experiments in AI-directed film. Move over the frame to see what made it.

Happy and Glorious, final frame Happy and Glorious, Figma Weave storyboard Musashi vs Kojiro, final frame Musashi vs Kojiro, Node workflow We know why we go, final frame We know why we go, Character reference sheets Venum × Cactus Jack, final frame Venum × Cactus Jack, Weavy workflow
01/04   Happy and Glorious / final frame

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