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Mike Foster

Art direction that makes people look twice

Art DirectorLondon, previously LA15+ years
Selected work

Switch off. Game on.
E.ON Next × Big Potato GamesCampaignInfluencerEventE.ON Next × Big Potato GamesCampaignInfluencerEventE.ON Next × Big Potato GamesCampaignInfluencerEventE.ON Next × Big Potato GamesCampaignInfluencerEventE.ON Next × Big Potato GamesCampaignInfluencerEventE.ON Next × Big Potato GamesCampaignInfluencerEvent

So instead of telling customers to change, we partnered with Big Potato Games and made changing the fun option.

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We know why we go
BulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilm
We know why we go

The point wasn't to cut corners. It was to put every penny of the budget on screen, not on a production crew.

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A Night at the Car Museum
E.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previs

So instead of lecturing adults, we let their kids do it.

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Power Players
E.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaign
Power Players

The branding lives in the lighting, not the lower thirds.

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Save the Walruses
Unilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynote
Save the Walruses

The illustrations weren't softening the message. They were reframing it.

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Happy and Glorious
England (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiated
Happy and Glorious

The answer turned out to be 900 years old.

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Projects

14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity

We know why we go
Bulk
We know why we go
A Night at the Car Museum
E.ON Next
A Night at the Car Museum
Happy and Glorious
England (self-initiated)
Happy and Glorious
Power Players
E.ON Next × The FA
Power Players
Bench, Pass, Play
E.ON Next × The FA
Bench, Pass, Play
Switch off. Game on.
E.ON Next × Big Potato Games
Switch off. Game on.
Millie, the stain machine
Vanish
Millie, the stain machine
The Polyline
Strava
The Polyline
Spaces
VSCO
Spaces
Motion like memory
VSCO
Motion like memory
Creators first
VSCO
Creators first
Save the Walruses
Unilever × Cannes Lions
Save the Walruses
Highly Visual
Heat Wave Visual
Highly Visual
Beer with character
The London Beer Factory
Beer with character
UnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato GamesUnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato Games

The Lab

AI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKling

Self-initiated experiments in AI-directed film. Move over the frame to see what made it.

Happy and Glorious, final frame Happy and Glorious, Figma Weave storyboard Musashi vs Kojiro, final frame Musashi vs Kojiro, Node workflow We know why we go, final frame We know why we go, Character reference sheets Venum × Cactus Jack, final frame Venum × Cactus Jack, Weavy workflow
01/04   Happy and Glorious / final frame
Exp 01Three LionsExp 02BulkExp 03Musashi vs KojiroExp 04Venum × Cactus JackExp 05A Day in the Life of Hunter S. ThompsonExp 06Vikings the ComicExp 07Timberland F*ck Shoes

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