Mike Foster
Art direction that makes people look twice Art direction that makes people look twice
Art Director London, previously LA 15+ years
Selected work
Switch off. Game on.
E.ON Next × Big Potato Games Campaign Influencer Event Brand identity Animation E.ON Next × Big Potato Games Campaign Influencer Event Brand identity Animation E.ON Next × Big Potato Games Campaign Influencer Event Brand identity Animation E.ON Next × Big Potato Games Campaign Influencer Event Brand identity Animation E.ON Next × Big Potato Games Campaign Influencer Event Brand identity Animation E.ON Next × Big Potato Games Campaign Influencer Event Brand identity Animation
We know why we go
Bulk Campaign AI production Film Bulk Campaign AI production Film Bulk Campaign AI production Film Bulk Campaign AI production Film Bulk Campaign AI production Film Bulk Campaign AI production Film
Motion like memory
VSCO Motion system Design system VSCO Motion system Design system VSCO Motion system Design system VSCO Motion system Design system VSCO Motion system Design system VSCO Motion system Design system
A Night at the Car Museum
E.ON Next Film Campaign AI previs E.ON Next Film Campaign AI previs E.ON Next Film Campaign AI previs E.ON Next Film Campaign AI previs E.ON Next Film Campaign AI previs E.ON Next Film Campaign AI previs
Creators first
VSCO Social Content strategy Motion VSCO Social Content strategy Motion VSCO Social Content strategy Motion VSCO Social Content strategy Motion VSCO Social Content strategy Motion VSCO Social Content strategy Motion
Power Players
E.ON Next × The FA Content series Film Campaign E.ON Next × The FA Content series Film Campaign E.ON Next × The FA Content series Film Campaign E.ON Next × The FA Content series Film Campaign E.ON Next × The FA Content series Film Campaign E.ON Next × The FA Content series Film Campaign
Save the Walruses
Unilever × Cannes Lions Animation Keynote Unilever × Cannes Lions Animation Keynote Unilever × Cannes Lions Animation Keynote Unilever × Cannes Lions Animation Keynote Unilever × Cannes Lions Animation Keynote Unilever × Cannes Lions Animation Keynote
Happy and Glorious
England (self-initiated) AI film Self-initiated England (self-initiated) AI film Self-initiated England (self-initiated) AI film Self-initiated England (self-initiated) AI film Self-initiated England (self-initiated) AI film Self-initiated England (self-initiated) AI film Self-initiated
Projects
14 projects Film Campaigns AI Motion Identity 14 projects Film Campaigns AI Motion Identity 14 projects Film Campaigns AI Motion Identity 14 projects Film Campaigns AI Motion Identity 14 projects Film Campaigns AI Motion Identity 14 projects Film Campaigns AI Motion Identity
all film campaigns ai motion identity
Unilever The FA E.ON Next Strava VSCO Alo Yoga Universal Illumination Pernod Ricard Skittles Linda McCartney's New Covent Garden Soup Aberlour Tommy John Ballantine's Chivas The Glenlivet Currys PC World Dixons Carphone Highland Spring KitchenAid Maldon Sea Salt Tetley Peacock Whirlpool Vanish Big Potato Games Unilever The FA E.ON Next Strava VSCO Alo Yoga Universal Illumination Pernod Ricard Skittles Linda McCartney's New Covent Garden Soup Aberlour Tommy John Ballantine's Chivas The Glenlivet Currys PC World Dixons Carphone Highland Spring KitchenAid Maldon Sea Salt Tetley Peacock Whirlpool Vanish Big Potato Games
The Lab
AI experiments Seedance Midjourney Nano Banana Figma Weave Kling AI experiments Seedance Midjourney Nano Banana Figma Weave Kling AI experiments Seedance Midjourney Nano Banana Figma Weave Kling AI experiments Seedance Midjourney Nano Banana Figma Weave Kling AI experiments Seedance Midjourney Nano Banana Figma Weave Kling AI experiments Seedance Midjourney Nano Banana Figma Weave Kling
Self-initiated experiments in AI-directed film. Move over the frame to see what made it.
01/04 Happy and Glorious / final frame
Enter the Lab →