Mike Foster

Art direction that makes people look twice

Art DirectorLondon, previously LA15+ years

Switch off. Game on.

E.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimationE.ON Next × Big Potato GamesCampaignInfluencerEventBrand identityAnimation

So instead of telling customers to change, we partnered with Big Potato Games and made changing the fun option.

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We know why we go

BulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilmBulkCampaignAI productionFilm

The point wasn't to cut corners. It was to put every penny of the budget on screen, not on a production crew.

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A Night at the Car Museum

E.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previsE.ON NextFilmCampaignAI previs

So instead of lecturing adults, we let their kids do it.

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Power Players

E.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaignE.ON Next × The FAContent seriesFilmCampaign

The branding lives in the lighting, not the lower thirds.

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Save the Walruses

Unilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynoteUnilever × Cannes LionsAnimationKeynote

The illustrations weren't softening the message. They were reframing it.

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Happy and Glorious

England (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiatedEngland (self-initiated)AI filmSelf-initiated

The answer turned out to be 900 years old.

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Projects

14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity14 projectsFilmCampaignsAIMotionIdentity

Bulk

We know why we go

E.ON Next

A Night at the Car Museum

England (self-initiated)

E.ON Next × Big Potato Games

Switch off. Game on.

Vanish

Millie, the stain machine

Unilever × Cannes Lions

Save the Walruses

Heat Wave Visual

Highly Visual

The London Beer Factory

Beer with character

UnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato GamesUnileverThe FAE.ON NextStravaVSCOAlo YogaUniversalIlluminationPernod RicardSkittlesLinda McCartney'sNew Covent Garden SoupAberlourTommy JohnBallantine'sChivasThe GlenlivetCurrys PC WorldDixons CarphoneHighland SpringKitchenAidMaldon Sea SaltTetleyPeacockWhirlpoolVanishBig Potato Games

The Lab

AI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKlingAI experimentsSeedanceMidjourneyNano BananaFigma WeaveKling

Self-initiated experiments in AI-directed film. Move over the frame to see what made it.

Happy and Glorious, Figma Weave storyboard

We know why we go, Character reference sheets

01/04 Happy and Glorious / final frame

Exp 01Three Lions Exp 02Bulk Exp 03Musashi vs Kojiro Exp 04Venum × Cactus Jack Exp 05A Day in the Life of Hunter S. Thompson Exp 06Buy the Ticket, Take the Ride Exp 07Vikings the Comic Exp 08Timberland F*ck Shoes

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